Pitch to The Media Masterclass: Third Date Announced!


How To PR Your Business. Our Masterclasses are for anyone looking to take the next step. 17 May 2017

Pitch to the media


We’re offering buddy passes to our ‘Pitch to the Media’ Masterclass where you can bring a friend along totally free. Click the buddy pass ticket to redeem the offer.

Do you feel your business has a unique story that needs to be heard, but unsure how to get it out there?

The first edition of this masterclass was a smash hit (don’t believe us – take a look at the testimonials below), so we’ve added a new date to the calendar. But make sure you get in fast, due to demand, we’re throwing this one in at short notice.

Any seasoned PR expert will tell you that the media you earn is ten times more valuable than any coverage you buy. This is a unique Collective101 masterclass with our Collective Hub Chief Operating Officer, Allan Fletcher, to learn how to PR your business. In the space of 2 hours, our COO will teach you how to turn your business journey into a story, the crucial questions all good pitches must answer and ultimately, how to increase your chances of getting your brand story published.

It’s up to you to create your story but let us help you tell it.

In the class you will learn:

      – How to write the perfect pitch email

– How to understand your audience and find the perfect channel for your story

– What to say and what not to say

– To hone your elevator pitch with practical exercises

– Plus have a Q&A: a rare opportunity to pick the brains of a highly experience media executive.

A little something extra:

      – Collective Hub gift bag
        – Nourish your body (and brain) with a brain-boosting snack pack by

Eat Fit Food

    – Beverages and refreshments

This class is for you:

– Small business owners

– Entrepreneurs

– Small business marketing or publicity employees

About your masterclass mentor:
Allan Fletcher is Chief Operating Officer at Collective Hub. Allan brings 20 years of front line media experience to the Collective Hub, having working variously for some of the biggest publishing companies in the world (Including the BBC, ACP Magazines and Bauer Media Group) in both the UK and Australia. His career has encompassed roles within the editorial, advertising and custom content areas of the industry, which makes him the ideal mentor for anyone trying to define their unique business story, and find a platform to get that story told.


“What a fantastic and Insightful night! It really gave me an in depth understanding and new perspective of the publishing industry. Most importantly, now I understand the filtering process and how to pitch in a way that increases my chances of being published. There was so much great industry information and in only 2 hours. Of course everyone on the team were fantastic and very generous with their sharing of information. Not only that, but the people who attend are inspirational change makers. I left feeling so full and grateful for the experience. Thank you! I’ll definitely be attending more Collective Hub events”

– Jennie Keogh, Wedding Business Coach at The Wedding Experts

“It is so awesome what Collective Hub are doing for the community. When you go to a masterclass, not only do you learn so much about the topic at hand, but you also get to meet and connect with others in the community that Collective Hub has created”

– Tennille, Freelancer 

Register for the May event

Date: 17 May 2017
Times: 6.15pm – 8.30pm
Location: Collective Hub, Level 9, 46-56 Kippax Street, Surry Hills 2010
Price: $149.95 (includes booking fee, food, drinks & gift bag)
Event capacity: 25

Eventbrite - Collective 101: How to PR your business

Got a Collective101 masterclass question?
Email us at givemethe101@collectivehub.com

Collective Hub HQ is where all the magic happens for us, so we thought it only right we open our doors to our Collective Hub community with our masterclasses. Aimed at helping you find both the inspiration and the practical advice you need to apply to your growing business or burgeoning big idea, our highly intimate Collective101 masterclasses will be led by leaders in every industry and not only will you be given indispensable knowledge and lessons straight from top brands and educators, you can also get kitted out with Collective Hub merchandise, and be given homework (of the helpful kind, don’t worry!) to help you apply those learnings, long after the class is dismissed.

We would love to hear your thoughts