Those colourful little Lego bricks are bringing in the big bucks, with the Danish toy makerâ€™s earnings coming in at 37.9 billion kroner (US$5.4 billion) â€“ the loftiest figure in Legoâ€™s 85-year history. Itâ€™s great news for a company that not so long ago pulled itself outÂ of a decade-long slump, and recently saw Britainâ€™s Bali Padda succeed CEO JÃ¸rgen Vig Knudstorp â€“ who shook things up as the first non-founding family member at Legoâ€™s helm. â€œOur long-term ambition is to provide the opportunity for millions more children around the world to benefit from Lego play experiences,â€ said Bali, emphasising that innovation is critical to the companyâ€™s ongoing success.
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