Since launching into a highly saturated e-commerce scene in 2009, Reformation has amassed success thanksÂ to oneÂ point of difference: its beautiful clothes are sustainable. The brandÂ ensures itsÂ eco ethosÂ by: enforcing sustainable practices; choosingÂ high-tech fabrics that create less pollution; and creating on-demand garments, rather than stockpiling inventory that can go to waste. This hasn’t hindered growth, as confirmed by Reformation’s on-trend, flattering ensemblesÂ regularly seen draped overÂ influencers and the like. The brand’sÂ Instagram feed now boasts more than 640K followers andÂ the company hasÂ recently given new meaning to itsÂ mantra, “Being naked is the #1 most sustainable option. Weâ€™re #2.â€
From Saturday, which also happens to be Earth Day, the eco label is inviting customers on factory tours, whereby participants can meet the very people making their garments. This level of transparency is unusual in today’s “fast fashion” culture, whereby practices and supply chains are more often hidden from sight, rather than displayed boldly for all to see.
This Earth Day, Saturday April 22nd at 10:30am PDT, our CEO & Founder Yael Aflalo will host a tour of our factory so you can see it IRL and meet the people who make your clothes. Going forward we'll be hosting tours on the first Friday of every month, same time same place. To save your spot, email us at firstname.lastname@example.org. #EarthDay #RefFactoryTour
The first factory tours will take place at the brand’sÂ LA base, the home of its innovation, action and experimentation in real-time, and hosted by founder and CEO Yael Aflalo at 10.30am PDT. If you’re an international fan of the label, witness the factory tour via Facebook Live. And this is not a one-off. The tour is set to take place regularly,Â on the first Friday of every month.
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If youâ€™re around, reserve your spot here.