The Foundations of Digital Marketing: Sold Out!


Collective101 - our masterclasses for anyone looking to take the next step.

In_Post_Banner“The taller you want the building the stronger the foundations”.

Get these right and scale.

In this masterclass you’ll be introduced and given the chance to review the fundamentals of digital marketing with Collective Hub’s resident Digital Director. Learn how to set a strong, strategic and integrated digital marketing plan that will allow your brands’ digital presence to grow and scale. In this class you will be following best practices, learning the latest tactics and ensuring you’re aligned with your customer.

The 101s:

Data & Analytics – the right set up and the numbers you need to know
Social Media – learn foundations and the latest tactics
Conversion Optimisation – how to get your customer to engage and convert
Get found – quick wins in brand awareness and search engines


Understand how your data and analytics can help you make better business decisions (without being a data scientist!)
Learn how to effectively communicate and engage with your existing community while growing your community
Convert your community and your website visitors into customers
Checklists and worksheets to action - no-one will go away empty handed without actionable tasks!

A little something extra:

Collective Hub gift bag
Nourish your body (and brain) with a brain-boosting snack pack by Eat Fit Food
Beverages and refreshments

This class is for you if:
This class is for you if you need to freshen up on your digital marketing skills and get the opportunity for your brand/business to go through a health check to ensure it can scale!

Current or graduate marketing students
Start up founders looking to hit the ground running
Small business owners looking to realign and grow
Current marketing and social media managers looking to polish skills
Anyone looking to improve their marketing skill set

Collective Hub HQ is where all the magic happens for us, so we thought it only right we open our doors to our Collective Hub community with our masterclasses. Aimed at helping you find both the inspiration and the practical advice you need to apply to your growing business or burgeoning big idea, our highly intimate Collective101 masterclasses will be led by leaders in every industry and not only will you be given indispensable knowledge and lessons straight from top brands and educators, you can also get kitted out with Collective Hub merchandise, and be given homework (of the helpful kind, don’t worry!) to help you apply those learnings, long after the class is dismissed.

Register for the April event

Date: Thursday 20 April 2017
Times: 6.30pm – 8.30pm
Location: Collective Hub, Level 9 46-56 Kippax Street, Surry Hills 2010
Price: $149.95 (includes Booking Fee, food, drinks & gift bag)
Event capacity: 25

Eventbrite - Collective 101: Foundations in Digital Marketing

About your masterclass master:

Sophie started her digital career 10 years ago in London working with a start up digital media agency that is now an award winning agency in both the UK and Australia. Working with the founding Facebook team, Sophie developed social media strategies and services for clients, planned and executed digital media campaigns and worked across programmatic display, search, social, video, mobile, affiliates, email, SEO, data, analytics, conversion rate optimisation and ad operations. Sophie’s career continued in Australia working directly with digital media agencies and clients, taking a deeper dive into holistic digital strategies. Developing high end digital strategies with publishers and platforms such as Fairfax Media, News Corp, Nine Entertainment, Facebook, Twitter, YouTube, and Google, as well as guiding startups, established companies and brands through data and digital transformation. In recent years Sophie has become a prominent industry leader, being shortlisted for B&T’s 30 under 30 awards, being chosen to participate in the AIMIA Young Digital Leaders program, guest speaking for digital events and conferences (eConsultancy, Digital Summit, Interactive Minds, Networx, Women in Digital), as well as guest lecturing for the digital faculty at QUT University. Having mastered a wide range of digital disciplines, Sophie is now at the helm of Collective Hub’s digital team delivering 100% growth in the last 6 months, and is now focused on bringing the Collective Hub and their partners to the forefront of the digital revolution.

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