So, Snapchat has been up and running since 2011. And in an uncharacteristically me-move, Iâ€™m late to the party â€“ I only signed up a few weeks ago! As far as I was concerned, I just didnâ€™t have the time for it. Wasnâ€™t it for raunchy, instantly disappearing pics and at-home teen makeup tutorials? In my role, I am constantly dipping in and out of multiple media channels on a daily basis and let me tell you, I was completely wrong about Snapchat.
If youâ€™re uncertain about integrating this US$20 billion app into your brand, looking at the staggering stats will help: at the moment, there are more than 100 million daily active Snapchatters and over half of those are outside the US. But it gets bigger: each day 10 billion â€“ billion! â€“ videos are viewed. In a nutshell, Snapchat is a hub of hungry content creators and consumers, just waiting for your brandâ€™s input.
Remember when Twitter was just the outlet for inane 140 character-long brain spasms, before it morphed into the home to critical thought and mass protests? Who recalls the innocent days of Facebook when it was simply a place to share holiday snaps before it became the news-sharing powerhouse it is today?
Like other social media waves before it, Snapchat, with its raw and unedited videos, is creating a new, relatively unchartered channel for brands and businesses. And Iâ€™m more than ready to embrace a new channel. Cue me throwing myself into it and learning fast.
That â€˜behind-the-scenesâ€™ aspect of my life is one I get asked a lot about and the power of Snapchat is the ability to let your consumers, and in my case, readers, in on the party. And thatâ€™s when your true personality will really shine through – what better way to connect to your community than by showing them who you really, truly, authentically are?
With a new Snapchat Australia General Manager set to start shortly (welcome, Kathryn Carter) and considering brands as diverse as Chanel, Four Seasons, Amazon and Audi have booming channels, Iâ€™m calling it â€“ things are about to heat right up, making this the social media platform of choice for influencers and brands in the coming months. Buckle up brands â€“ itâ€™s time to get yourself a piece of the growing Snapchat pie.
For all the behind-the-scenes action, follow Lisa Messenger on Snapchat: lisamessenger