Alexa Chung is not one to shy away from a cool collab. The British model, presenter, author and all round it-girlÂ counts Eyeko, Nails Inc. and Madewell amongst her portfolio of past collaboraters,Â but it was when she joined forcesÂ with denim label AG thatÂ it became pretty clear thatÂ everything Alexa touches turns into gold as far as consumers are concerned. A whole host ofÂ pieces from her first Alexa Chung for AG collection sold out fast earlier this year (we’re talking hit-refresh-and-it’s-goneÂ fast) and we predict her second capsule collection, which hits David Jones and select boutiques across Australia and New Zealand today,Â will triggerÂ another frenzy.
It just goes to show that a collaboration that nails that delicate formula, where the partnership seems effortless,Â can see both brands come out on top.
While Alexa’sÂ first collection was all about filling the gaps in “an essential denim wardrobe” this time around the designs are more exploratory – think graphic tees, french-terry sweatshirts, button up A-line skirts and a denim playsuit you never knew you needed until now. It’s set to be the last range Alexa releases for theÂ denim brand, so if you want to snag a piece of #ACFORAG we suggest you move fast.